95% of women prefer iNOA to any other hair color they’ve tried¹.

¹ Consumer questionnaire, 150 women.

The luxurious in-salon colour experience.

Powered by oil. No ammonia.

PERFORMANCE

High Impact Long‑Lasting Color.

Less hair porosity & scalp hydration.
Long lasting color intensity.
Curl patterns preservation.
Optimal grey coverage.

95% of women choose iNOA.

43% less hair porosity.¹

Damaged hair uncolored vs Hair colored with iNOA.

All hair patterns preserved, including curls.

Before and after curl hair coloration.

High-impact, long-lasting color.²

Classic hair color vs iNOA.

Clinically proven, 20% more scalp hydration.³

Illustration of classic hair color vs iNOA hair color on scalp.

¹ Instrumental test vs with less oil.
² Illustration of the contemplated results obtained after applying iNOA under normal conditions of use – results may vary from one individual to another.
³ Instrumental test , on 62 women.

What is your next color?

Try new colors in real time

Copper

Light golden blond.

Soft golden blond.

Deep dark.

Luminous brown.

Deep red.

VIRTUAL TRY-ON

Find your next vibrant hair color in real-time.

Get inspired for your future iNOA color experience.

They already found the perfect iNOA look.

Try it now!

Copper hair

Blonde hair balayage

Gorgeous dark locks.

Luminous copper hair look.

Pumpkin spice red.

Copper red.

PATENTED TECHNOLOGY

ODS technology.

Oil Delivery System. Not just an oil.
A powerful color engine, propelling the oleophobic hair dye complex deep.

COSMETICITY & CARE

No ammonia formula.

No odor.
Optimal scalp comfort.
Visibly improved hair quality.

Ready for your next in-salon color experience?

Find your nearest salon and let the experts create your iNOA perfect look.

Book your appointment today and embrace your hair transformation.

Pro stylists, Stay ahead.

Transform your clients' looks with ease.

Discover the latest iNOA shades, expert tips and where to shop.

Share with us your creations.

Share with us your iNOA looks to inspire other hairdressers and clients around the world.

How to take the perfect picture?

Try a clean background, good lighting and close-up on hair. Don't hesitate to hold it slightly to valorize the result and to make the professional difference stand out. Use the hashtag #iNOA for a chance to get featured on @lorealpro.

Follow us and tag us on: