Innovation

AirLight Pro

Dry with the speed of light.
Without damage.1

#AirLightPro

1 Instrumental test, AirLight Pro vs. naturally dried hair.

Mental health matters

Head Up

Our free mental health training program by hair pros for hair pros.

#HeadUp

Patented technology

Absolut Repair Molecular

Pro mask​.

Repair 2 years of damage.1
Replump hair’s molecular layers.2

#AbsolutRepairMolecular

1 Instrumental test on the fiber macromolecular structure.
2 With Hydration at macro-molecular level, instrumental test.

New refills

Serie Expert

High pro performance.

-73% plastic1 use.
-15% price/ml2.

#SerieExpert

1 Compared to 500ml bottle.
2 3.5x washes per week.
EU U&A average consumption of 3x washes per week, 10g each time.

New

Scalp Advanced

Professional 5-in-1 serum​.

Defeat 5 scalp deregulations, from week 11.

#ScalpAdvanced

1 Consumer test results.

How to use AirLight Pro?

home-2024-10-hair-tech-slide-01 Play the video

Pastel hair color.

Section and pre-dry. Roll ends only to polish shape. For soft movement and color dimension.

home-2024-10-hair-tech-slide-02 Play the video

Coily hair.

Isolate and twirl. Shape with heat. Fix with cold shot. For protected and defined coils.

home-2024-10-hair-tech-slide-03 Play the video

Intense hair color.

Section and flip over the brush. Smooth with downward effect. For sleek shine and respected color.

home-2024-10-hair-tech-slide-04 Play the video

Thick curly hair.

Circle upwards to form curls. Scrunch fringe with upward airflow. For protected and bouncy curls.

home-2024-10-hair-tech-slide-05 Play the video

Balayaged hair.

Pull upwards from roots. Twist from mid-lengths using brush. For loose, luminous waves.

Welcome to our world.

Vignette_Carrousel_Brand_02 Play the video

Head Up

Our free mental health training program by hair pros for hair pros.

Vignette_Carrousel_Brand_03 Play the video

Water Saver

The first handshower leveraging patented water fragmentation technology.

Vignette_Carrousel_Brand_04 Play the video

We ACT on transparency

We are committed to not only improving the environmental and social footprint of our products but to also sharing this information with our community so they can make informed choices.