Explore the world of L'Oréal Professionnel products and expertise.

2025 COLOR CAPSULE

Titan Brown

10 new multi-reflective browns inspired by the moon titan.

#NoBreakageChallenge

Metal Detox

99% less breakage in one use¹.

2x more shine².
Heat protection up to 230°C².

¹ Instrumental test after applying the Metal Detox pre-shampoo treatment + shampoo + mask.
² Instrumental test: Metal Detox Oil.

#RebornStrongerChallenge

Absolut Repair Molecular

Repair 2 years if damage, in one use.¹.

Restores hair's strength , elasticity and movement.²
Deep penetration, instant transformation.

¹ Instrumental test on the fiber macro-molecular structure after application of shampoo + rinse-off serum + leave-in mask.
² Consumer test after 2 weeks use of shampoo + rinse-off serum + leave-in mask. Non-retouched pictures

Innovation

Dry with the speed of light.
Without damage.¹

#AirLightPro

¹ Instrumental test, AirLight Pro vs. naturally dried hair.

Mental health matters

Our free mental health training program by hair pros for hair pros.

#HeadUp

Try Titan Brown colors in real-time.

Find your perfect match with #MochaMousse vibes, the ultimate titan brown looks that’s truly you!

Try it now!

Glamorous look.

Smoky brunette.

Honey brown.

Chic brunette.

Mocha Mousse look.

All about Titan brown.

Ready for a hair transformation?

Your perfect hair journey starts here. Find your closest salon and take a rendez-vous.

Keep your hair salon-perfect at home with our pro routines.

Damaged hair & split ends

Absolut Repair Molecular restores your hair's strength, elasticity and movement.

Anti-breakage & strength

Metal Detox protects from hair breakage & colour shift.

Deregulated scalps & hair loss

Start your scalp reset with Scalp Advanced.

Curly hair for each type of curls & coils

Express your curls, the pro way with Curl Expression.

Color radiance & maintenance

Vitamino Color helps neutralize unwanted warm, orange & yellow reflects.

Style & Colour Trophy Grande finale.

Welcome to our world.

From rue d’Alger Paris, to conquering Europe.

L’Oréal Professionnel Paris, at the origins of L'Oréal Group.

Deep dive in our history

Head Up

Our free mental health training program by hair pros for hair pros.

Water Saver

The first handshower leveraging patented water fragmentation technology.

We ACT on transparency

We are committed to not only improving the environmental and social footprint of our products but to also sharing this information with our community so they can make informed choices.

Serie Expert shampoo refills.

Reengineered to be more professional, more performant & more sustainable.

Deep dive in our history