95% of women prefer iNOA to any other hair color they’ve tried¹.

¹ Consumer questionnaire, 150 women.

Patented innovation

Vitamino Color Spectrum

Lock in your day 1 color vibrancy for up to 100 days.¹

Concentrated with Ferulic Acid + Citric Acid 2.5%.²

¹ Instrumental test with full Vitamino Color Spectrum system.
² Up to 2.5% citric acid.

2025 COLOR CAPSULE

Titan Brown

10 new multi-reflective browns stunning colors of #MochaMousse, the Pantone color of 2025, inspired by Titan’s moon.

#NoBreakageChallenge

Metal Detox

99% less breakage in one use¹.

2x more shine².
Heat protection up to 230°C².

¹ Instrumental test after applying the Metal Detox pre-shampoo treatment + shampoo + mask.
² Instrumental test: Metal Detox Oil.

#RebornStrongerChallenge

Absolut Repair Molecular

Repair 2 years if damage, in one use.¹.

Restores hair's strength , elasticity and movement.²
Deep penetration, instant transformation.

¹ Instrumental test on the fiber macro-molecular structure after application of shampoo + rinse-off serum + leave-in mask.
² Consumer test after 2 weeks use of shampoo + rinse-off serum + leave-in mask. Non-retouched pictures

Innovation

Dry with the speed of light.
Without damage.¹

#AirLightPro

¹ Instrumental test, AirLight Pro vs. naturally dried hair.

Mental health matters

Our free mental health training program by hair pros for hair pros.

#HeadUp

Trending now.

Discover your new favorite hair products.

Vitamino Color Spectrum Serum

Locks in glass shine. Results last up to 10 washes.

Absolut Repair Molecular Mask

Replump hair’s molecular layers.

iNOA

The luxurious in-salon color experience.

Dia color

The end of dull hair is here.

AirLight Pro

Dry with the speed of light. Without damage.

Keep your hair salon-perfect at home with our pro routines.

Damaged hair & split ends

Absolut Repair Molecular restores your hair's strength, elasticity and movement.

Anti-breakage & strength

Metal Detox protects from hair breakage & colour shift.

Color radiance & maintenance

Lock in your day 1 color vibrancy with Vitamino Color Spectrum.

Deregulated scalps & hair loss

Start your scalp reset with Scalp Advanced.

Curly hair for each type of curls & coils

Express your curls, the pro way with Curl Expression.

Pro testimonials

Vitamino Color Spectrum Shampoo.

Co-developed with pros.

Lock in your day 1 color vibrancy up to 100 days¹.

Sabrina Bias

International hairdresser.

A luxurious shampoo. Cleanses well & has a clear difference in elasticity.

¹ Instrumental test with full Vitamino Color Spectrum system.

Pro testimonials

Vitamino Color Spectrum Deep conditionner.

Co-developed with pros.

Lock in your day 1 color vibrancy up to 100 days¹.

Marlon Hawkins

International hairdresser.

Instant transformation. Hair looks luminous, shiny, strong & moisturized.

¹ Instrumental test with full Vitamino Color Spectrum system.

Pro testimonials

Vitamino Color Spectrum Glass shine serum.

Co-developed with pros.

Lock in your day 1 color vibrancy up to 100 days¹.

Lucas di Oslo

International hairdresser.

Innovative. Versatile. Hair looks shiny & less frizzy.

¹ Instrumental test with full Vitamino Color Spectrum system.

Pro testimonials

Vitamino Color Spectrum Mask.

Co-developed with pros.

Lock in your day 1 color vibrancy up to 100 days¹.

Dedy Mada

International hairdresser.

Lightweight, creates volume and works for any hair types.

¹ Instrumental test with full Vitamino Color Spectrum system.

Get inspired for your future iNOA color experience.

They already found the perfect iNOA look.

Try it now!

Copper hair

Blonde hair balayage

Gorgeous dark locks.

Luminous copper hair look.

Pumpkin spice red.

Copper red.

Ready for a hair transformation?

Your perfect hair journey starts here. Find your closest salon and take a rendez-vous.

Welcome to our world.

From rue d’Alger Paris, to conquering Europe.

L’Oréal Professionnel Paris, at the origins of L'Oréal Group.

Deep dive in our history

Head Up

Our free mental health training program by hair pros for hair pros.

Water Saver

The first handshower leveraging patented water fragmentation technology.

We ACT on transparency

We are committed to not only improving the environmental and social footprint of our products but to also sharing this information with our community so they can make informed choices.

Serie Expert shampoo refills.

Reengineered to be more professional, more performant & more sustainable.

Deep dive in our history