All you need to know about demi-permanent hair color.
Why are Dia Light and Dia color unique vs other dermi-permanent colors?
Dia Light instantly fight dryness thanks to Hyaluronic Acid, it is one of the only demi-permanent formulas on the market that pair with three developers enabling you to control the opacity of your color result. The higher the developer volume, the more opaque your result.
Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin.
What is the benefit of Hyaluronic Acid in hair color?
While the acidic pH of Dia Light works to seal the cuticle, Hyaluronic Acid simultaneously attracts and binds to water to instantly replenish lost moisture. The formula does this by enveloping the fiber in a hydrating film to lock in the color and hydration.
What are the color possibilities and shade ranges for Dia Light and Dia Color?
Dia Light offers infinite color possibilities across a palette of 80 shades, paired with three different developer volumes for maximum precision and Dia Color enables customizable results with a large, intermixable palette of shades ranging from the lightest blondes to the darkest browns in cool, neutral, and warm tones.
How should I care for my hair after hair color services using Dia Light and Dia color?
We recommend Metal Detox or Vitamino Color Spectrum by L’Oréal Professionnel to maintain color vibrancy and shine.