COLOR CAPSULE
Dia color Titan Brown
10 new multi-reflective browns inspired by the moon titan.
New in salon
[Dia color]
Reverse melanin loss effects for 6 weeks of gloss color1 and up to 70% grey coverage.
1Instrumental & consumer tests.
Performance
Dia color
Demi-permanent color with no ammonia.
Available in 40 shades,
mixable and customizable for personalized color results.
- 6 weeks of gloss color1.
- 3x more shine2.
- Up to 70% grey coverage.
- 100% true-to-tone color.
- Up to 92% natural-origin ingredients3.
1 Consumer & instrumental tests.
2 Instrumental test.
3 Maximum % of naturality across all shades of the range, with at least 84%.
All you need to know about Dia color.
The tech
The end of dull hair is here.
[Melanin Gap Filler Technology]
Fills gaps from lost melanin and reinjects color inside the fiber. Up to 92% natural origin1.
No ammonia.
- Compensate melanin loss effects for 6 weeks of gloss color2.
- Up to 70% grey coverage.
1 Maximum % of naturality across all shades of the range, with at least 84%.
2 Instrumental
The science
Reverse melanin loss effects for 6 weeks of gloss color.
[Melanin Gap Filler Technology]
Melanin molecules in hair provide color, vibrancy, and shine: Melanin degrades as we age, causing dullness and grey hair. Dia color revives vibrant visible reflects and provides nourishing shine that lasts.
Sustainability
Dia color for the future.
- 36% less packaging1.
- 27 fewer tons of paper1.
- 100% recycled + recyclable packaging.
- 95% post recycled aluminum tube1.
1 Vs. Dia Richesse
Dia color Titan Brown.
Co-developed with pros.
Reverse menlanin loss effects for 6 weeks of gloss color1.
Giuseppe Stelitano
Hair artist & Creative Director at Trevor Sornie in London
My first impression of the new Dia color is amazing, so revolutionary… I can’t wait to use it everyday in the salon with my guests.
1 Instrumental and consumer tests
Dia color Titan Brown.
Co-developed with pros.
Reverse menlanin loss effects for 6 weeks of gloss color1.
Jess
Color specialist & owner of Maven salon in San Diego
Naturality is a strength, and the results were still 100%. The shine was impeccable.
1 Instrumental and consumer tests
Dia color Titan Brown.
Co-developed with pros.
Reverse menlanin loss effects for 6 weeks of gloss color1.
Lucas Possetti
Hair stylist & Hairfluencer in Sao Paulo
The texture is very moist. I could feel freshness of the formula.
1 Instrumental and consumer tests
Personalized with tech
My Hair [iD] Pro color consultation.
New shades available on the virtual try-on, as well as professional diagnosis and combined in an all-in-one experience.
Start the experience now:
Let’s see it from you!
Post your hair looks and insights with #Diacolor on Instagram & Tiktok!
How to take the perfect picture?
Try a clean background, good lighting and close-up on hair.
Don’t hesitate to hold it slightly to valorize the result and to make the professional difference stand out! Use the hashtag #Diacolor for a chance to get featured on @lorealpro.