[WE ACT]
For the planet.
We are on a journey to sustainably change the way we operate.We have made great strides in some areas but need to make more progress in other areas. We have set 2025 and 2030 goals to hold ourselves accountable.
Our 3 pillars: Reduce, Reuse & Recycle.
Our packaging circularity strategy revolves around 3 pillars: Reduce, Reuse & Recycle.
Where we are today:
1.Reduce: we have reduced the amount of packaging we use in our iNOA color range by 25% and in our Dia Color range by 36% and have launched shampoo refills for consumers and hairstylists.
2.Reuse: we have replaced 550 tons of virgin plastic with recycled plastic.
3.Recycle: we have equipped 3,000 salons globally with recycling systems to divert 100 tons of waste annually.
Our 2030 goals:
1.Reduce by 20% the amount of packaging per gram of formula we use (vs. 2019 baseline)
2.Reuse: 95% of our plastic and aluminum packaging will be made from recycled materials.
3.Recycle and reuse: 100% of our plastic packaging will be reusable, recyclable or compostable.