Welcome to our world.

Pushing the boundaries of science and technology.

Since our invention of hair color more than 110 years ago, L’Oréal Professionnel has supported professional talent through our obsession with innovation, tech and safety for stylists and women.

L’Oréal Professionnel Paris, at the origins of L'Oréal Group.

L'Oréal's story finds its roots in a modest Paris apartment, at the turn of the 20th century, with a disruptive innovation that changed the rules of hair color.

It all started when Eugène Schueller, invented the world's first harmless hair dye, which fast became a hit with hairstylists across Europe.

It was also the first innovations of many that would later become the core of the L'Oréal Professionnel's pioneer spirit.

Born in tech and science.

By always seeking to improve what is offered to hairstylists and consumers, L'Oréal Professionnel has created a host of innovations that have forged the history of the hairdressing world.

The first harmless hair dye, the first cold perm, the first skin allergy tests, the level of depth scale, tone-on-tone color... are a few examples of the brand's pioneer spirit.

Our brand’s story is constantly fueled by in-depth and disruptive innovations, developed out of our passion for science and our technical, technological and tech-augmented expertise.

Today, we push the boundaries with patented molecules, advanced research, elevated tools and new-to-the-world solutions at the disposal of hair stylists.

Year by year, forever passionate.

L'Oréal Professionnel, founded in 1909 by Eugène Schueller, has revolutionized haircare with key innovations.

Thirty years later, in 1938, the first hairdressing school was established. In 1945, the first cold perm was introduced, followed in 1952 by Régé Color, a hair dye applied like shampoo.

By 1965, L'Oréal Coiffure became a dedicated professional division, and in 1987, it emerged as the world leader in haircare. Twenty years later, in 2009, iNOA, the first ammonia-free permanent hair color, marked a new breakthrough.

The birth of an innovative leader.

As a pioneer brand, L'Oréal Professionnel has stayed true to its founding mission: develop the professional hair industry.

Through its trailblazing spirit, passion for science and the development of new innovations, L'Oréal Professionnel continues to lead professional hair beauty and take it to future, that is sustainable and tech.

The brand is proud to partner with independent and in salon hairstylists in 66 different countries all over the world.

Elevating the hairstylist community.

Celebrating the human skill of hairstyling from the beginning, L’Oréal Professionnel Paris pioneers initiatives to both inspire stylists and raise the profile of the global hair lovers' community.

The world-renowned L’Oréal Professionnel Paris Style & Colour Trophy is today the longest-running hair competition in the world, turning the best stylists into international stars since 1954.

Supporting hair professionals

Always supporting hair professionals.

By always seeking to improve what we offer to hair professionals, L'Oréal Professionnel Paris has created a host of innovations and initiatives that have forged the history of the hairdressing world.

Head Up

Our free mental health training program by hair pros for hair pros.

My Hair [iD]

L'Oréal Professionnel reinvents the color diagnosis with My Hair [iD].

Access

The 1st worldwide certifying education program for hair pros.

We ACT

We are on a journey to sustainably change the way we operate.