95% of women prefer iNOA to any other hair color they’ve tried¹.

¹ Consumer questionnaire, 150 women.

The luxurious in-salon colour experience.

Powered by oil. No ammonia.

95% of women choose iNOA.

43% less hair porosity.¹

Damaged hair uncolored vs Hair colored with iNOA.

All hair patterns preserved, including curls.

Before and after curl hair coloration.

High-impact, long-lasting color.²

Classic hair color vs iNOA.

Clinically proven, 20% more scalp hydration.³

Illustration of classic hair color vs iNOA hair color on scalp.

NEW

iNOA Cool Boosters.

The power of oil,
now in boosters.

2X more neutralisation¹.
2X more color visibility².
Brassiness control up to 8 weeks³.
Available in 3 cool reflects.

¹ Instrumental test vs shade without booster
² Instrumental test vs shade without booster, for blue & violet
³ Instrumental test vs shade without booster, for blue and violet boosters

What is your next color?

Try new colors in real time

Copper

Light golden blond.

Soft golden blond.

Deep dark.

Luminous brown.

Ready for your next in-salon color experience?

Find your nearest salon and let the experts create your iNOA perfect look.

Book your appointment today and embrace your hair transformation.