95% of women prefer iNOA to any other hair color they’ve tried1.
1 Consumer questionnaire, 150 women.
The luxurious in-salon colour experience.
Powered by oil. No ammonia.
PERFORMANCE
High Impact Long‑Lasting Color.
- Less hair porosity & scalp hydration.
- Long lasting color intensity.
- Curl patterns preservation.
- Optimal grey coverage.
95% of women choose iNOA.
Clinically proven, 20% more scalp hydration.³
Illustration of classic hair color vs iNOA hair color on scalp.
1 Instrumental test vs with less oil.
2 Illustration of the contemplated results obtained after applying iNOA under normal conditions of use – results may vary from one individual to another.
3 Instrumental test , on 62 women.
NEW
iNOA Cool Boosters.
The power of oil,
now in boosters.
2X more neutralisation1.
2X more color visibility2.
Brassiness control up to 8 weeks3.
Available in 3 cool reflects.
1 Instrumental test vs shade without booster
2 Instrumental test vs shade without booster, for blue & violet
3 Instrumental test vs shade without booster, for blue and violet boosters
THE NEW PRO WAY TO COVER
French Blending™
Multidimensional color.
Graceful grow-out.
What is your next color?
PATENTED TECHNOLOGY
ODS technology.
Oil Delivery System. Not just an oil.
A powerful color engine, propelling the oleophobic hair dye complex deep.
COSMETICITY & CARE
No ammonia formula.
No odor.
Optimal scalp comfort.
Visibly improved hair quality.
Ready for your next in-salon color experience?
Find your nearest salon and let the experts create your iNOA perfect look.
Book your appointment today and embrace your hair transformation.
Pro stylists, Stay ahead.
Transform your clients' looks with ease.
Discover the latest iNOA shades, expert tips and where to shop.
Share with us your creations.
Share with us your iNOA looks to inspire other hairdressers and clients around the world.
How to take the perfect picture?
Try a clean background, good lighting and close-up on hair. Don't hesitate to hold it slightly to valorize the result and to make the professional difference stand out. Use the hashtag #iNOA for a chance to get featured on @lorealpro.