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Reverse melanin loss effects for 6 weeks of gloss color¹ and up to 70% grey coverage.

¹Instrumental & consumer tests.

PERFORMANCE

Dia color reverses melanin loss effects for 6 weeks of gloss color¹.

3x more shine².
Up to 70% grey coverage.
100% true-to-tone color.
Up to 92% natural-origin ingredients³.

Discover the science Try new colors

¹ Consumer & instrumental tests.
² Instrumental test.
³ Maximum % of naturality across all shades of the range, with at least 84%.

THE TECH

The end of dull hair is here.

Melanin Gap Filler Technology.

Fills gaps from lost melanin and reinjects color inside the fiber. Up to 92% natural origin¹.
No ammonia.

Compensate melanin loss effects for 6 weeks of gloss color².
Up to 70% grey coverage.

¹ Maximum % of naturality across all shades of the range, with at least 84%.
² Instrumental

THE SCIENCE

Reverse melanin loss effects for 6 weeks of gloss color.

Melanin Gap Filler Technology.

Melanin molecules in hair provide color, vibrancy, and shine: Melanin degrades as we age, causing dullness and grey hair. Dia color revives vibrant visible reflects and provides nourishing shine that lasts.

THE NEW PRO WAY TO COVER

French Blending™

Don't cover greys, blend them.
Multidimensional color.
Graceful grow-out.

Discover

VIRTUAL TRY ON

Find your next vibrant hair color in real-time.

10 new multi-reflective browns inspired by the moon titan.

It’s time to shine!

Find your nearest salon and let the experts craft your Titan Brown perfect look.

Book your appointment today and embrace the transformation!

Pro stylists, Stay ahead.

Transform your clients' looks with ease.

Discover the latest Dia Color shades, expert tips, and where to stock up.