The world’s longest-running professional hair competition.

Discover

Style & Colour Trophy reinvented.

L’Oréal Professionnel presents Style & Colour Trophy 2025: the first-ever pro hair competition in docu-reality format on social media. 

Enter inside the beating heart of the competition.

Follow the six finalists from around the world as they face creative challenges, technical tests, and moments of truth that reveal what it truly takes to become the next global Pro icon.

The Jury: 3 Global Creative Contributors.

A global panel of icons to judge this year’s competition:

Discover more about L’Oréal Professionnel Global Creative Contributors.

Six finalists. Six countries. One global stage.

Each finalist embodies the new generation of Pros: bold, emotional, and relentlessly creative.

The final looks.

“Elevate Classics” became six distinct interpretations: bold, refined, disruptive, unexpected.

Q&A – Style & Colour Trophy 2025

  • What’s Style & Colour Trophy?

    Created in 1954 in the UK, the Style & Colour Trophy is the world’s longest-running professional hair competition, gathering more than 1 million participants across 40 countries since its creation.
    In 2025, this legendary competition steps into a new dimension where heritage meets innovation, and the art of hair meets the language of digital storytelling. This year, the brand transforms Style & Colour Trophy into a global entertainment experience, spotlighting the passion and creativity that make the Pros true cultural creators.

  • Who’s the 2025 jury?

    A global panel of icons will judge this year’s competition:
    • Cyndia Harvey: Editorial hairstylist and creative visionary behind some of fashion’s most talked-about looks. IG account: @CyndiaHarvey
    • Min Kim: World-renowned color expert, celebrated for her mastery of balayage. IG account: @MinKimColortist
    • Cesar Ramirez: Celebrity hairstylist to stars including Jenna Ortega on her Wednesday world tour. IG account: @Cesar4Styles
    Together, they represent the creative diversity and technical excellence driving the future of professional hairdressing.

  • Who are the 2025 finalists?

    Six finalists. Six countries. One global stage.
    • Karlie Roberts - Australia
    • Yulan Chen - China
    • Eve Burnet - France
    • James Coleman - Ireland
    • Hisatoshi Hosohata - Japan
    • Erica Moomey - USA
    Each embodies the new generation of Pros: bold, emotional, and relentlessly creative.

  • What’s the 2025 theme?

    This year’s theme, Elevate Classics, invites competitors to reinterpret timeless hairstyles through cutting-edge techniques and avant-garde artistry.
    It’s a creative challenge that honors the icons of the past while pushing boundaries to define the future of professional hair.
    Every look becomes a statement of mastery - proof that even the classics can be reinvented.