iNOA
The luxurious in-salon color experience. Powered by oil. No ammonia.
Tailor-made color.
Large color palette of 96 shades, and more than 4000 color possibilities thanks to iNOA [iD], the new hair color diagnosis by L’Oréal Professionnel.
An undeniable color performance, thanks to its ODS technology.
- High impact color.
- +48% shine.*
- Up to 100% grey coverage.
*Instrumental test vs before color.
iNOA Black Abyss
Immersion into a surreal palette of pro-recipes for deepest blacks with a hint of color results.
Up to 100% grey coverage.
Long lasting & high impact color thanks to Oil Delivery System
iNOA Red Nebula
New cool burgundy reds with high visibility dyes.
For intense visibility on dark hair.
Up to –70% faded reflects after 10 weeks.1
1 Instrumental test vs. Without specific dyes.
iNOA Black Abyss.
10 surreal pro-recipes for blacks with a hint of color.
Long-lasting results and utmost coverage.
Powered by oil. No ammonia, vegan¹ formula.
¹Vegan formula: no animal-derived ingredients or by-products.
New shades: 4.26 et 5.26.
L’Oréal Professionnel lines up to the growing craze for this new generation of reds. Red has become a true social media phenomenon and by Pantone which has chosen Burgundy (19-1617 TCX) as the color of 2023.
Before & After
Learn how to go from dark bases to this sophisticated cool red with burgundy reflects.
No ammonia formula.
iNOA’s formula with no ammonia and 60% oil inside provides a unique color experience for you and your clients:
- No odor.
- Optimal scalp comfort.
- Visibly improved hair quality.
Powered by oil.
We kept the core of INOA formula, powered by oil thanks to its ODS patented technology that propels the pigments inside the fiber, therefore eliminating the need of ammonia.
Mixing ratio 1:1
Development time: 35min.
Improved usage:
- Faster & easier to apply*
- Easier to rinse
*vs previous iNOA.
iNOA committed to the future.
We renovated iNOA making it more sustainable.
Not only its formula is now vegan* but packaging improvements were also made:
- Dematerialized instructions for -66T paper per year.
- Tube made from 95% of recycled aluminium.
- Recycled plastic cap.
*No animal derived ingredients or by-products
The professional virtual try-on application.
Your professional diagnosis and virtual try-on for tailor-made color, designed by your hairdresser. More than 4 000 formulas personalized by your hairdresser available on My Hair [iD] at your fingertips.
Now on L’Oréal Partner Shop.
Shop now
All you need to know from pros to pros.
Share with us your creations!
Share with us your iNOA looks to inspire other hairdressers and clients around the world.
How to take the perfect picture?
Try a clean background, good lighting and close-up on hair.
Don't hesitate to hold it slightly to valorize the result and to make the professional difference stand out! Use the hashtag #iNOA for a chance to get featured on @lorealpro.
Follow us & tag us on:
