Innovation
Metal Detox Mask
#1 professional mask WW. 1
1000 fibers saved from breakage.2
100 hours of deep hydration.3
1 2025 Kline sales value data, rinse-off mask, online, salon and selective channel, 25 markets (81% of haircare treatments sales worldwide).
2 Instrumental test.
3 In a jar, instrumental test.
Real hair. Animated in AI.
NEW
Absolut Repair Molecular Bi-Phase oil.
Shake to shine.
2 years of damage repair.1
100 hours of shine.2
1 Instrumental test at the cuticle level.
2 Instrumental tests.
Mental health matters
Our free mental health training program by hair pros for hair pros.
#HeadUp
Start your hair transformation now with our professional hair care routines.
Protecting Mask.
Anti-breakage & strength.
Damaged hair & split ends.
Smoothing treatment.
Mask.
Apply every other wash day of the week.
Mirror sleek serum.
Seals hair keratin for long-lasting smoothness.
Airlight Pro or SteamPod.
Frizz control.
Scalp health.
10-in-1 cream-in-mousse.
Drying accelerator.
Heat protection up to 230°C/450°F.
Curly hair.
Your professional hair routine starts here.
Discover the best-selling essentials to personalize your routine, from shampoo to hair oil.
Feeling inspired for your own glow-up?
All you need to know about hair.
6 min read 
Validated by our hair stylists.
Our Global Creative Contributors share their vision and craft to help shape the future of professional hair.
Ben Gregory.
Globally sought-after session stylist and colourist, renowned for his distinctive creative vision, Ben Gregory is based in the U.K.
Jacob Habib Khan.
With over one million followers and content reaching 100 million views each month, Jacob’s influence extends far beyond the salon.
Kevin Jacotot.
Kevin Jacotot is a French hairdresser and hair stylist renowned in the fashion and entertainment industry.
Min Kim.
Min Kim is a New York City based master colorist and global educator, known for her precision-driven artistry.
Devi Mark.
Devi Mark is a French American hairstylist, color specialist and entrepreneur based in Paris.
Malcolm Marquez.
Featured in the dazed 100 list as part of the 100 culture shifting people around the world.
Jack Martin.
Jack Martin is a globally recognized celebrity hair colorist and educator known for advanced color transformations.
Washington Nunnes.
Washington Nunnes transformed his artistic vision into a benchmark for women who value elegance, identity, and excellence.
Brandon Pietsch.
Based in New York City and Los Angeles, Brandon began his career in color, which quickly became his first passion.
Adina Pignatare.
Adina Pignatare is an American hairstylist and hair color specialist, expert in dimensional and advanced coloring techniques.
Cesar Deleon Ramirez.
Cesar grew up between New York City and the island of Puerto Rico amidst hairspray and rollers in his family’s hair salon.
Amit Thakur.
Amit Thakur, Indian celebrity hairstylist, known for some of the most iconic hair in Indian cinema and fashion.
Jawara Wauchope.
Jawara Wauchope, Senior Beauty Editor-at-Large of i-D Magazine, Business of Fashion 500 and Dazed 100 rankings.
Mustafa Yanaz.
Mustafa Yanaz, New York City based hairstylist known for his intricate, conceptual designs.
