Explore the world of L'Oréal Professionnel products and expertise.

Innovation

AirLight Pro

Dry with the speed of light.
Without damage.¹

#AirLightPro

¹ Instrumental test, AirLight Pro vs. naturally dried hair.

Mental health matters

Head Up

Our free mental health training program by hair pros for hair pros.

#HeadUp

Patented technology

Absolut Repair Molecular

Professional mask.

Repair 2 years of damage.¹
Replump hair’s molecular layers.²

#AbsolutRepairMolecular

¹ Instrumental test on the fiber macromolecular structure.
² With Hydration at macro-molecular level, instrumental test.

New refills

Serie Expert

High pro performance.

-73% plastic¹ use.
-15% price/ml².

#SerieExpert

¹ Compared to 500ml bottle.
² 3.5x washes per week.
EU U&A average consumption of 3x washes per week, 10g each time.

New

Scalp Advanced

Professional 5-in-1 serum.

Defeat 5 scalp deregulations, from week 1¹.

#ScalpAdvanced

¹ Consumer test results.

For all hair types concerns.

Damaged hair & split ends.

Absolut Repair Molecular restores your hair's strength, elasticity and movement.

Anti-breakage & strength.

Metal Detox protects from hair breakage & colour shift.

Deregulated scalps & hair loss.

Start your scalp reset with Scalp Advanced.

Curly hair for each type of curls & coils.

Express your curls, the pro way with Curl Expression.

Color radiance & maintenance.

Vitamino Color helps neutralize unwanted warm, orange & yellow reflects.

Pro testies

AirLight Pro

Co-developed with pros

Dry with the speed of light without damage.

Nabil Harlow

International hairdresser

AirLight Pro is going to change everything. Who doesn’t want to dry faster with incredible shine to finish? I dare you to find something better.

Find out now

Powered by tech

My Hair [iD]

The ultimate hair color consultation tool.

Professionnal color Virtual Try-On and trending inspiration for an elevated color consultation.

Download now!

Which look for today

Green

Coily hair

Red

Curly

Balayage

Welcome to our world.

From rue d’Alger Paris, to conquering Europe.

L’Oréal Professionnel Paris, at the origins of L'Oréal Group.

Deep dive in our history

Head Up

Our free mental health training program by hair pros for hair pros.

Watch the episode 1

Water Saver

The first handshower leveraging patented water fragmentation technology.

We ACT on transparency

We are committed to not only improving the environmental and social footprint of our products but to also sharing this information with our community so they can make informed choices.

Serie Expert shampoo refills.

Reengineered to be more professional, more performant & more sustainable.