Innovation

Dry with the speed of light.
Without damage.1

#AirLightPro

1 Instrumental test, AirLight Pro vs. naturally dried hair.

Virtual Try-on

Express yourself with vibrant hair color.

Transform your look in real-time and unlock your full potential.

Mental health matters

Our free mental health training program by hair pros for hair pros.

#HeadUp

New

SteamPod 4

GLACIAL UTOPIA

Discover the season with L’Oréal Professional.

Absolut Repair Molecular Professional mask​.

Repair 2 years of damage.1
Replump hair’s molecular layers.2

#AbsolutRepairMolecular

1 Instrumental test on the fiber macromolecular structure.
2 With Hydration at macro-molecular level, instrumental test.

Patented product

The iconic iNOA.

Luxurious in-salon colour experience powered by oil.
No ammonia.

Pro testimonials

AirLight Pro

Co-developed with pros

Dry with the speed of light without damage.

Nabil Harlow

International hairdresser

AirLight Pro is going to change everything. Who doesn’t want to dry faster with incredible shine to finish? I dare you to find something better.

How to use AirLight Pro?

Discover more.
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For soft movement and color dimension.

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For protected and defined coils.

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For sleek, shine and respected color.

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For protected and bouncy curls.

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For loose and luminous wavy hair.

Virtual Try-on

Express yourself with vibrant hair color.

Transform your look in real-time and unlock your full potential.

Welcome to our world.

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Head Up

Our free mental health training program by hair pros for hair pros.

Vignette_Carrousel_Brand_03 Play the video

Water Saver

The first handshower leveraging patented water fragmentation technology.

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We ACT on transparency

We are committed to not only improving the environmental and social footprint of our products but to also sharing this information with our community so they can make informed choices.