Explore the world of L'Oréal Professionnel products and expertise.

Innovation

Dry with the speed of light.
Without damage.¹

#AirLightPro

¹ Instrumental test, AirLight Pro vs. naturally dried hair.

Mental health matters

Our free mental health training program by hair pros for hair pros.

#HeadUp

New

SteamPod 4

GLACIAL UTOPIA

Discover the season with L’Oréal Professional.

Absolut Repair Molecular Professional mask.

Repair 2 years of damage.¹
Replump hair’s molecular layers.²

#AbsolutRepairMolecular

¹ Instrumental test on the fiber macromolecular structure.
² With Hydration at macro-molecular level, instrumental test.

New refills

Serie Expert

New Shampoo Refills.

High pro performance,
-73% plastic use.

#SerieExpert

Patented product

The iconic iNOA.

Luxurious in-salon colour experience powered by oil.
No ammonia.

Pro testimonials

AirLight Pro

Co-developed with pros

Dry with the speed of light without damage.

Nabil Harlow

International hairdresser

AirLight Pro is going to change everything. Who doesn’t want to dry faster with incredible shine to finish? I dare you to find something better.

How to use AirLight Pro?

Discover more.

For soft movement and color dimension.

For protected and defined coils.

For sleek, shine and respected color.

For protected and bouncy curls.

For loose and luminous wavy hair.

For all hair types concerns.

Damaged hair & split ends

Absolut Repair Molecular restores your hair's strength, elasticity and movement.

Anti-breakage & strength

Metal Detox protects from hair breakage & colour shift.

Deregulated scalps & hair loss

Start your scalp reset with Scalp Advanced.

Curly hair for each type of curls & coils

Express your curls, the pro way with Curl Expression.

Color radiance & maintenance

Vitamino Color helps neutralize unwanted warm, orange & yellow reflects.

Powered by tech

My Hair [iD]

The ultimate hair color consultation tool.

Professionnal color Virtual Try-On and trending inspiration for an elevated color consultation.

Download now!

Welcome to our world.

From rue d’Alger Paris, to conquering Europe.

L’Oréal Professionnel Paris, at the origins of L'Oréal Group.

Deep dive in our history

Head Up

Our free mental health training program by hair pros for hair pros.

Watch the episode 1

Water Saver

The first handshower leveraging patented water fragmentation technology.

We ACT on transparency

We are committed to not only improving the environmental and social footprint of our products but to also sharing this information with our community so they can make informed choices.

Serie Expert shampoo refills.

Reengineered to be more professional, more performant & more sustainable.