WE ACT ON WATER
*Water flow reduction compared to average salon flow.
Partnering up to save water.
L’Oréal has partnered with the Swiss start-up Gjosa to develop the L’Oréal Professionnel Water Saver showerhead.
Developed using unique water fragmentation technology, Water Saver represents a new way to rinse hair while saving up to 69% water at the backbar.*
*Water flow reduction compared to average salon flow.
Our commitment on water scarcity.
Water is our #1 priority as it’s roughly 75% of our total environmental impact*
Half of the world's population could be living in areas facing water scarcity by as early as 2025.**
Hairstylists for the Future is a program to engage hairstylists in the sustainable transition, helping them to act on 3 main pillars:
- managing waste responsibly,
- reducing water consumption,
- and transitioning to renewable energy.
*Source: average product footprint of a L’Oréal Professionnel product, 2021 data. Water footprint covers freshwater ecotoxicity, freshwater eutrophication, water acidification, marine eutrophication water scarcity.
**UNICEF, 2022. Water scarcity.