Serie Expert.
Reengineered to be more professional, more performant & more sustainable.
#JoinTheRefillMovement
Discover our range of refillable haircare.
Serie Expert, by pros for pros.
Designed by pros for pros with our most expert scientists and hair artists, working hand in hand, in each part of the world.
Together, they tested and selected the most performing technologies to deliver the best technical performance for each hair concern.





My Hair [diagnosis]
Pro hair advice in your pocket.
Tell us your hair concerns and we’ll help you build a stylist-approved at-home protocol for next-level hair results.

New Refills
High pro performance, -73% plastic use.
- 1 year of usage1 = 1 bottle + 3 refills.
- Refillable in both 300ml & 500ml bottles.
1 Compared to 500ml bottle.
EU U&A average consumption of 3x washes per week, 10g each time.

How to refill your Serie Expert shampoo bottle?
Step 2. Unscrew the bottle & refill caps.
Step 3. Take the refill pouch and pour it slowly inside the bottle.
Step 4. Put the cap back on and use your shampoo as usual.
Pro tip. Refill the bottle maximum 3 times.
More sustainable.
[Recyclable bottle1]
100% recycled plastic, now recyclable.
[-73% plastic2]
90 tons of plastic or the equivalent of 3 million unit plastic bottles saved per year3.
1 Excluding pump and colorant, countries to check recyclability claims.
2 Compared to 500ml bottle. EU U&A average consumption of 3x washes per week, 10g each time.
3 500ml plastic water bottles.